Have No Fear…Social Media Resources are Here

Photo Credit:  Dollar Photos; pablocalvog

Photo Credit: Dollar Photos; pablocalvog

I don’t know about you, but the first time I logged onto Twitter, I had no idea what to do with it.  I couldn’t understand how those little 140-character blurbs could do anything meaningful for a business or organization that wanted to grow.  Boy, did I have a lot to learn.

Fast forward two years and I can’t believe I didn’t get it.  Looking back, the experience kind of reminds me of the first time I introduced my parents to the Internet.  They were scared stiff.

What scared me was that I only knew enough about Twitter and the other social media platforms I was dabbling in at the time to be dangerous – in more ways than one.

If this sounds familiar, I’m here to tell you to have no fear, for resources like Social Media Examiner are here!  Earlier this week I saw a post from Social Media Examiner that announced a new show that it’s debuting on iTunes.  It’s called the Social Media Examiner Show and is a ten-minute daily podcast of “snackable” tips for marketing your business.

My reason for sharing this, other than the fact that I think it’s great, is that it’s just one of thousands of resources available for social media newcomers to learn how – and why — it’s done.

Here are a few other tips to help you get started:

  1. Get Social – If you are not already out there, it’s time. The best way to learn is to join the conversation.  Open Facebook, Twitter and LinkedIn accounts.  If you are brand new, I recommend starting with personal accounts.  You can always create business accounts once you get the hang of things.
  2. Do Your Homework – Spend some time on web sites like Social Media Examiner, Social Media Today, Content Marketing Institute, and Social Mediopolis. Google social media experts and read (and subscribe to) their blogs.  Some of my favorites include:  {grow} by Mark Schaefer, Post Planner and jeffbulas.com.  There are also some great books out there.  A few that I recommend include:  The Tao of Twitter and Social Media Explained by Mark Schaefer, Born to Blog by Mark Schaefer and Stanford Smith, Everybody Writes by Ann Handley, and Maximize Your Social, by Neal Schaffer.
  3. Consider a Class or Conference – When I decided to start my own business, I invested in a Mini-MBA course on Social Media Marketing offered by Rutgers University. It was a 12-week, online course and one of the best professional development experiences in my 25+ year career.  This is where I first “met” Mark Schaefer, Neal Schaffer and 10 other social media gurus that I now follow and interact with on Twitter, Facebook, LinkedIn, Google+, and more.  They opened my eyes to a whole new world of possibilities – and I never looked back.

If a course isn’t for you, consider a seminar or conference.  I recently participated in a month-long Social Media Success Summit.  It consisted of three sessions (all virtual) on three or four days a week in October.  We heard from 45 of the world’s top social media professionals.  Trust me when I say that whether you listen in live, or tune in to the recordings later, you will come away with a boatload of resources worth well more than what you paid to take part.

While these suggestions just scratch the surface of what’s available, I hope you get the idea.  Today, I have my own business and create and manage entire social media marketing plans for my clients.  I love every minute of it, but also know that the learning never ends.  It seems that there’s something new happening daily – and I’m glad.

My parents just got their first iPads.  They, like me, have come a long way.  You can too.

Have you found resources that you love and would recommend?  If so, please share them here.


About Mary Jane Kinkade

I am the Director of Marketing and Development at Our Lady of Mercy Academy, South Jersey's premier Catholic high school for young women. I am mom to three amazing kids, married to my best friend, and happiest when at the beach (writing, of course!).
This entry was posted in Content Marketing, marketing communications, Social Media Marketing, Tips and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Have No Fear…Social Media Resources are Here

  1. basicallyatwentysomething says:

    Social Media gets picked up so rapidly and becomes the norm even more quickly, the question is ten years from now what will we all be doing?!


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