As I sat down to write a blog post this morning, I had a hard time wrapping my head around a good marketing-related topic. I just kept thinking about the newspaper article I had just read about the Germanwings Airbus A320 that went down in the French Alps yesterday. While we may never know the exact cause of the crash, 150 passenger and crew lost their lives after boarding a seemingly routine flight. Sixteen of them were students who were on their way home from an amazing experience as exchange students. Their lives had just gotten started.
Today, the last thing their families are thinking about is reading a blog post, or surfing the web for content marketing strategies. I didn’t know anyone on Flight 9525, but the news of the crash caused me great pause, and I’m not sure why. It just did. We are all so busy and moving at such a frenetic pace that it’s easy to overlook the pain and suffering that’s going on in the world beyond our target audiences. Sometimes it takes something bad to make us appreciate the good.
While I realize that we can’t stop what we’re doing every time tragedy strikes, I think it’s important that we take time to pause and put things in perspective. While the likelihood is small that anyone affected by yesterday’s crash will see this post, there are others with similar burdens who will. Today’s post is for you. I don’t know you, but I care and many others do too.
To all the writers, marketers and business professionals out there, I ask you to stop for just a moment today and join me in using the relationship-building power of Social Media to provide comfort to someone in need. It’s important — and we all know how Likes, Follows, Friends and a kind word or two, can brighten even the darkest of days. Thank you.