Please Take a Moment to…

Photo Credit:  Dollar Photo Club; hxdyl

Photo Credit: Dollar Photo Club; hxdyl

As I sat down to write a blog post this morning, I had a hard time wrapping my head around a good marketing-related topic.  I just kept thinking about the newspaper article I had just read about the Germanwings Airbus A320 that went down in the French Alps yesterday.  While we may never know the exact cause of the crash, 150 passenger and crew lost their lives after boarding a seemingly routine flight.  Sixteen of them were students who were on their way home from an amazing experience as exchange students.  Their lives had just gotten started.

Today, the last thing their families are thinking about is reading a blog post, or surfing the web for content marketing strategies.  I didn’t know anyone on Flight 9525, but the news of the crash caused me great pause, and I’m not sure why.  It just did.  We are all so busy and moving at such a frenetic pace that it’s easy to overlook the pain and suffering that’s going on in the world beyond our target audiences.  Sometimes it takes something bad to make us appreciate the good.

Photo Credit:  Dollar Photo Club; thinglass

Photo Credit: Dollar Photo Club; thinglass

While I realize that we can’t stop what we’re doing every time tragedy strikes, I think it’s important that we take time to pause and put things in perspective.  While the likelihood is small that anyone affected by yesterday’s crash will see this post, there are others with similar burdens who will.  Today’s post is for you.   I don’t know you, but I care and many others do too.

To all the writers, marketers and business professionals out there, I ask you to stop for just a moment today and join me in using the relationship-building power of Social Media to provide comfort to someone in need.  It’s important — and we all know how Likes, Follows, Friends and a kind word or two, can brighten even the darkest of days.  Thank you.


About Mary Jane Kinkade

I am the Director of Marketing and Development at Our Lady of Mercy Academy, South Jersey's premier Catholic high school for young women. I am mom to three amazing kids, married to my best friend, and happiest when at the beach (writing, of course!).
This entry was posted in Content Marketing, Social Media Marketing, Uncategorized and tagged , , , , , , . Bookmark the permalink.

3 Responses to Please Take a Moment to…

  1. This is important now as it was then. Great words. Time to stop and pause for a moment.


  2. Aren’t you glad you took time for that vacation? I’m glad you are doing so well. Thanks Brent. — MJ


  3. Brent Jones says:

    Beautiful message, Mary Jane.

    It really is true. I am at a bit of a crossroads myself. My freelancing business took off so much faster than I expected. On the one hand, I am grateful and fortunate. On the other, I recognize how little time I have to eat and sleep, let alone see my friends and family.

    Unfortunately, sometimes it takes an event like this to snap us back into place…


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