Getting to Know SEO

Note:  This post originally appeared on Manna Design News.

by on May 13, 2015 in All News, Amazing Web Design, Featured News, Major News, Multi-Channel Marketing,Social Media

Google Adwords can help boost your SEO efforts.                             Call Manna to find out how.It’s hard to believe that just a few years ago, I didn’t know a thing about SEO. I chalked it up to being an Internet-related acronym used by technical analysts and number-crunchers. Today, SEO is as big a part of my vocabulary as OMG — although using them both in the same sentence is rarely a good sign.

In today’s digital world, SEO, or search engine optimization, isn’t as simple as it used to be – but is more important than ever. That’s because the volume of content on the web has grown exponentially, as has the competition for share of eyeballs. Cutting through the clutter is key. Strategic SEO can help.

Defining SEO

SEO is a method of driving traffic to a website. The idea is to convince search engines that your content is so valuable that it deserves a top spot on search results pages.  The challenge lies in using key words and phrases throughout your website that are the same as or similar to the ones used most often in search queries.  The more this happens, the happier Google gets and the higher your website climbs in rank.  We call this method of SEO organic or natural.


Organic vs. Local SEO

Businesses are also found through local queries, which is why it’s important to add your location to your list of key words.  Local searches generate a page of results much like the one pictured here.  It’s split into three types — local, organic and paid.  Since consumers rarely scroll beyond the first page of results, that’s the place to be.  Because local searches leave less room for organic results, it’s harder than ever to depend on natural SEO alone.


Enter Google Adwords

The good news is that tools like Google Adwords can help boost SEO efforts with paid text ads. These ads, also tied to key words, appear on the top and right side of result pages — making them hard to miss. The ads appear each time a search includes your key words. Youpay per click, so you’ll want to make sure that the words you select are as specific as possible.

For example, let’s say that you own an exotic pet shop in Philadelphia.  If you select “pet store” as a key word, you are likely to pay for clicks from pet lovers interested in animals that you don’t sell.  A better choice is “exotic pet shop,” or “exotic pet shop in Philadelphia.”  Those will generate higher quality clicks from people who want what you have to offer.   This is one case when less is definitely more.


Adwords vs. Organic SEO

Many business owners struggle with which to use as part of their SEO efforts. In truth, the right answer depends on the type of business you have and the audience you’re trying to reach.  Many modern-day marketers believe there’s value in using both.

Organic SEO takes the slow and steady approach, but is effective once Google finds and indexes your website. Keywords that represent high-quality content give search engines a reason to rank you closer to the top – and keep you there. Without them, Google may lose interest, leaving your page rank to pay the price.

A way to overcome this is by using Adwords to complement your organic SEO efforts.  That way, you’re there when your audience comes looking.  Plus, Adwords offers great targeting and flexibility.  You can edit, start, or stop a campaign at a moment’s notice.  While Adwords isn’t free, it’s quite useful for generating traffic to your web site – and new leads for your business — in a relatively short period of time.

If you’re struggling with how to create and implement an SEO strategy for your business, we can help.  Contact us at Manna Design Works and we’ll get your program under way and delivering results in no time flat.  In the meantime, visit our website at www.manna-design.com to learn more.

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About Mary Jane Kinkade

I am the Director of Marketing and Development at Our Lady of Mercy Academy, South Jersey's premier Catholic high school for young women. I am mom to three amazing kids, married to my best friend, and happiest when at the beach (writing, of course!).
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7 Responses to Getting to Know SEO

  1. This is so useful and broke down what these meant to me. It’s so easy to get lost in this as everyone uses the jargon! Thanks

    Like

  2. Brent Jones says:

    Great post, Mary! 🙂

    Sometimes I think we take for granted the little things like organic versus paid versus local, and just what it all means. Your article makes the entire concept of search easy to follow.

    Like

  3. Adrienne says:

    Hi Mary,

    I agree with Rin, good basic SEO information because I remember when I was first introduced to this term and I didn’t for the life of me understand what the heck it was all about. Back then I admit that a lot of the internet terminology was over my head and it took me a while to grasp it all.

    Knowing SEO though is important. I actually have a love/hate relationship with Google mainly because it seems like I can never satisfy them so I backed off and focused more on referral and social traffic. Good thing about that is Google finally came around to also ranking what others are sharing and loving too.

    Appreciate this information and I’m sure anyone new to blogging will as well.

    ~Adrienne

    Like

  4. Rin Porter says:

    Good, basic info that is helpful to a new blogger like me. I am glad to be able to learn from your experience. Thanks for these explanations.

    Like

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