Author Archives: Mary Jane Kinkade

About Mary Jane Kinkade

I am the Director of Marketing and Development at Our Lady of Mercy Academy, South Jersey's premier Catholic high school for young women. I am mom to three amazing kids, married to my best friend, and happiest when at the beach (writing, of course!).

Getting to Know SEO

Note:  This post originally appeared on Manna Design News. by Mary Jane Kinkade+ on May 13, 2015 in All News, Amazing Web Design, Featured News, Major News, Multi-Channel Marketing,Social Media It’s hard to believe that just a few years ago, … Continue reading

Posted in Content Marketing, SEO, Social Media Marketing, Tips, Website Design | Tagged , , , , , , | 7 Comments

3 Reasons Why Freelance Writers Need Direct Access

Congratulations! You’ve finally landed the writing assignment of your dreams. It’s a meaty piece and will involve interviews with your client’s executive team members. All you need to do is go through the company’s marketing department (or PR agency) to get the interviews set up.

Not so fast. Continue reading

Posted in Content Marketing | Tagged , , , , , | 3 Comments

Please Take a Moment to…

As I sat down to write a blog post this morning, I had a hard time wrapping my head around a good marketing-related topic.  I just kept thinking about the newspaper article I had just read about the Germanwings Airbus … Continue reading

Posted in Content Marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , | 3 Comments

Gymnastics Content That Scores a Perfect 10

As mom to a high-level, competitive gymnast, I often feel like the sport is as much mine as it is hers.  You won’t find me on a balance beam anytime soon, but the sheer will and dedication that it takes … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , | Leave a comment

The Nuts and Bolts of Repurposing Content

  When I talk with small business owners about why they should invest in content marketing, I’m often met with wide-eyed stares of downright fear.  As someone who creates content for a living, I get it.  The thought of having … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , | Leave a comment

For the Love of Laundry this Valentine’s Day!

I don’t know about you, but doing laundry is a real money maker in my household.  Not only does the occasional quarter or dollar bill show up in the lint trap, but my laundry almost always yields cold hard cash … Continue reading

Posted in Content Marketing, Family Time | Tagged , , , , , , | Leave a comment

Google Analytics for WordPress.com Business sites

Originally posted on The WordPress.com Blog:
The Stats on WordPress.com are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you get the most traffic, which posts are making…

Posted in Content Marketing, marketing communications, Social Media Marketing | Tagged , , , | Leave a comment