Category Archives: Uncategorized

Please Take a Moment to…

As I sat down to write a blog post this morning, I had a hard time wrapping my head around a good marketing-related topic.  I just kept thinking about the newspaper article I had just read about the Germanwings Airbus … Continue reading

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How to Beat the Birthday Blues

This post is a bit different from what I usually write. You see, today is my 49th birthday. That’s right. The year before the “big” one! While I happen to like birthdays, this one feels a bit major to me. … Continue reading

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First Responders Use Social Media on the Job

Originally posted on WRITEON:
? I was pleasantly surprised when I opened up the Press of Atlantic City (the E-Paper, of course!) yesterday.  On the front page was a story about how police and fire departments all over South Jersey are…

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A “Touching” Approach to Connecting with Customers

Years ago, a friend of mine who belonged to a small non-profit asked me if I would come to the next management meeting and discuss marketing planning – what it is and how and why to do it.  I was … Continue reading

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Using Social Media to Raise “Buckets” of Money

Using Social Media to Raise “Buckets” of Money.

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Using Social Media to Raise “Buckets” of Money

One of the first things marketers learn about when venturing into the world of social media is the importance of creating great content.  I can remember an assignment during the Social Media Marketing Mini-MBA course I took this summer that … Continue reading

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5 Elements of a Marketing Communications Plan

Very early in my career I remember being asked by a business team leader to create a new brochure for the product line he was charged with marketing.  I was new to the company, so took some time to ask … Continue reading

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