Tag Archives: #marketing #contentmarketing

3 Reasons Why Freelance Writers Need Direct Access

Congratulations! You’ve finally landed the writing assignment of your dreams. It’s a meaty piece and will involve interviews with your client’s executive team members. All you need to do is go through the company’s marketing department (or PR agency) to get the interviews set up.

Not so fast. Continue reading

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Tis the Season for the Human Side of Business

  What a week!  Business was good.  My kids were counting down the days until Christmas break.  My husband was happy that his football team won on Sunday, and I re-connected with three old co-workers on LinkedIn.  While, I connect with people on LinkedIn all … Continue reading

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Tis the Season for Making #H2H Connections

This week was a great one!  Business was good.  My kids were healthy and doing well in school.  My hubby was happy that his football team won on Sunday, and I re-connected with three old friends and mentors on LinkedIn.  … Continue reading

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First Responders Use Social Media on the Job

  I was pleasantly surprised when I opened up the Press of Atlantic City (the E-Paper, of course!) yesterday.  On the front page was a story about how police and fire departments all over South Jersey are successfully using social media.  … Continue reading

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A “Touching” Approach to Connecting with Customers

Years ago, a friend of mine who belonged to a small non-profit asked me if I would come to the next management meeting and discuss marketing planning – what it is and how and why to do it.  I was … Continue reading

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Six Tips for Hiring the “Write” Freelance Writer

If you’ve ever been charged with hiring a freelance writer for a company project, you know that it’s not as easy as it sounds.   Keeping in mind that budgets, assignments and deadlines vary widely, here are six things to look … Continue reading

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What Storytellers Do

Have you ever seen the movie, Saving Mr. Banks? If you are a writer and want to be inspired by the art of storytelling, it’s a must see.  I recently decided to give it a try.  I knew it had something to … Continue reading

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